Sell Art to Galleries: A Complete Guide

Learn how to sell your art to galleries with this comprehensive guide. Discover tips and tricks to approach galleries, present your work, and negotiate terms.

Selling your art to a gallery can be a daunting task, but it’s an excellent way to get your work seen by a wider audience and potentially make a sale. In this guide, we’ll explore everything you need to know about selling art to galleries, including tips for approaching galleries, presenting your work, and negotiating terms.

  1. Research Galleries

Before approaching a gallery, it’s crucial to do your research and identify the ones that are a good fit for your work. Here are some tips for researching galleries:

  • Look for galleries that specialize in your art style or medium.
  • Visit galleries in person or check their websites to get a sense of their aesthetic and the type of work they showcase.
  • Research galleries’ submission guidelines and make sure you follow them closely when submitting your work.
  1. Present Your Work Professionally

When presenting your work to galleries, it’s essential to make a good first impression. Here are some tips for presenting your work professionally:

  • Choose a selection of your best work that showcases your range and skill.
  • Take high-quality photos of your artwork or bring physical pieces to show in person.
  • Prepare a professional artist statement and CV that showcases your experience and credentials.
  1. Approach Galleries

Approaching galleries can be nerve-wracking, but it’s an essential step in the process of selling your art. Here are some tips for approaching galleries:

  • Reach out to galleries via email or in person, following their submission guidelines.
  • Be respectful and professional in your communication, and personalize your message to the gallery.
  • Follow up on your submission if you don’t hear back after a reasonable amount of time.
  1. Negotiate Terms

If a gallery is interested in showcasing your work, you’ll need to negotiate terms that work for both you and the gallery. Here are some tips for negotiating terms:

  • Be clear about your expectations and goals for the exhibition.
  • Discuss pricing and commission rates with the gallery, and make sure you’re comfortable with the terms before signing a contract.
  • Clarify any additional responsibilities, such as shipping or framing, and make sure you understand who is responsible for these tasks.
  1. Promote Your Exhibition

Once you’ve secured an exhibition at a gallery, it’s essential to promote the show to ensure a successful event. Here are some tips for promoting your exhibition:

  • Share information about the show on your website and social media platforms.
  • Create promotional materials such as flyers or postcards to distribute in the local community.
  • Attend the opening reception and network with potential buyers and collectors.

Selling your art to a gallery requires persistence, patience, and a willingness to learn and grow as an artist. By researching galleries, presenting your work professionally, approaching galleries with respect and professionalism, negotiating terms, and promoting your exhibition, you’ll be well on your way to building a successful career as a gallery artist.


  • “How to Sell Your Art to Galleries” by Sarah Gottesman on Artsy
  • “How to Sell Art to a Gallery” by Chris Reed on The Balance Small Business
  • “The Ultimate Guide to Selling Your Art in Galleries” by Ingrid Christensen on Artwork Archive


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