Looking to sell art prints online? Check out this guide for tips, platforms, and resources to help you get started.
Are you an artist looking to sell your art prints online? With the rise of e-commerce and social media, there has never been a better time to explore online platforms and marketplaces for selling your art prints. Whether you are a seasoned artist or just starting out, this guide will provide you with everything you need to know about selling your art prints online.
Choose the right platform
The first step in selling art prints online is choosing the right platform. There are many platforms available, and each has its own advantages and disadvantages. Some of the most popular options include:
Etsy: A global marketplace for handmade and vintage items, including art prints.
Redbubble: A platform that allows artists to sell their designs on a variety of products, including art prints.
Society6: Similar to Redbubble, Society6 allows artists to sell their designs on a variety of products, including art prints.
ArtPal: A marketplace specifically for selling art, including art prints, with no listing or membership fees.
Create a strong online presence
Once you have chosen your platform, it’s important to create a strong online presence. This includes setting up a professional-looking website or social media account, and showcasing your art prints in a way that is visually appealing and engaging.
Here are some tips for creating a strong online presence:
Use high-quality images: Make sure your art prints are presented in the best possible way by using high-quality images that showcase the details and colors of your prints.
Tell your story: Share your journey as an artist and what inspires your work. This helps to build a connection with your audience and can increase sales.
Engage with your audience: Respond to comments and messages, and consider offering discounts or special promotions to your followers.
Price your art prints correctly
Pricing your art prints correctly is important to ensure that you are making a profit while still being competitive in the market.
Here are some tips for pricing your art prints:
Consider your expenses: Factor in the cost of materials, printing, packaging, shipping, and any other expenses when determining your pricing.
Research the market: Look at the prices of similar art prints on the platform you have chosen to sell on, and adjust your prices accordingly.
Offer different sizes: Consider offering different sizes of your art prints at different price points, to appeal to a wider audience.
Promote your art prints
Promoting your art prints is key to getting them seen by potential buyers.
Here are some ways to promote your art prints:
Use social media: Share your art prints on social media platforms like Instagram, Facebook, and Twitter, using relevant hashtags to increase visibility.
Collaborate with other artists: Consider collaborating with other artists or influencers to reach a wider audience.
Offer freebies: Consider offering free samples or a free print to first-time customers, or running a giveaway to increase engagement.
Use safe and secure payment methods
When selling art prints online, it’s important to use safe and secure payment methods to protect yourself and your buyers.
Here are some payment methods to consider: PayPal: A widely-used and secure payment platform that allows buyers to pay with credit cards or bank accounts.
Stripe: A payment gateway that supports multiple payment methods, including credit cards and Apple Pay.
Square: Another payment gateway that supports multiple payment methods, including credit cards and Google Pay.
In conclusion, selling art prints online is a great way to reach a wider audience and grow your business as an artist. By following these tips and utilizing the right platform and promotion strategies, you can turn your passion for art into a successful online business.