How to Sell Art on Instagram

A Comprehensive Guide

how to sell art on instagram

Learn how to sell your art on Instagram with this comprehensive guide. Find tips for creating a successful art account, marketing your work, and making sales.

Are you an artist looking to sell your work on Instagram? With over one billion active users, Instagram is a powerful tool for promoting and selling your art. In this comprehensive guide, we’ll walk you through everything you need to know to start selling your art on Instagram.

Section 1: Setting Up Your Art Account

The first step in selling art on Instagram is setting up a dedicated art account. Here are some tips for creating a successful art account:

1.1 Choose a Username and Profile Picture

Choose a username that reflects your brand and a profile picture that represents your art.

1.2 Write a Bio

Your bio should be short and to the point. Mention your art style, medium, and any upcoming shows or exhibitions.

1.3 Post Regularly

Post consistently to keep your followers engaged. Aim for at least one post per day, but no more than three.


Section 2: Creating Engaging Content

Creating engaging content is key to attracting and retaining followers on Instagram. Here are some tips for creating great content:

2.1 Showcase Your Art

Post high-quality photos of your artwork. Make sure to show the details and textures of your pieces.

2.2 Use Hashtags

Use relevant hashtags to reach a wider audience. Use both broad and specific hashtags to target different types of buyers.

2.3 Share Your Process

Share behind-the-scenes glimpses into your creative process. This helps build a connection between you and your followers.

2.4 Collaborate with Other Artists

Collaborate with other artists to cross-promote each other’s work. This can help you reach a new audience and gain new followers.

Section 3: Engaging with Your Audience

Engaging with your audience is crucial for building relationships and making sales. Here are some tips for engaging with your followers:

3.1 Respond to Comments

Respond to comments on your posts to show your followers that you appreciate their support. This also helps build a sense of community around your art.

3.2 Host Giveaways and Contests

Host giveaways and contests to reward your followers and attract new ones. This is a great way to build excitement around your art.

3.3 Use Instagram Stories

Use Instagram Stories to share more casual, behind-the-scenes content. This helps build a more personal connection with your followers.

Section 4: Making Sales

Making sales on Instagram requires a bit of strategy. Here are some tips for selling your art on Instagram:

4.1 Use Instagram’s Shopping Feature

Use Instagram’s Shopping feature to tag your artwork in your posts. This makes it easy for buyers to purchase your art directly from your profile.

4.2 Use Direct Messaging

Use Instagram’s Direct Messaging feature to communicate with potential buyers. Answer any questions they may have and be prepared to negotiate prices.

4.3 Offer Limited Edition Prints

Offer limited edition prints of your work to create a sense of exclusivity and urgency.


Selling art on Instagram can be a great way to reach a global audience and make sales. By setting up a dedicated art account, creating engaging content, engaging with your audience, and using Instagram’s sales features, you can start making sales on this popular platform. Good luck!



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